Solving complex business problems through advanced analytics

DANNY
DAVIS

Advanced Analytics Engineer
West Point | Former Army Captain

LocationMarshall County, KY
Professional portrait of Daniel Davis
Core capability overview

Built on
Three Disciplines

Most people in this field operate one layer. I work across three: the technical architecture that makes data usable, the commercial ability to sell and scope the work, and the leadership to align the people who have to run it.

Advanced Analytics

I unify fragmented, multi-system environments into one governed platform, from raw ingestion through executive dashboard.

  • Fabric and Power BI architecture across Direct Lake semantic models, star schema design, pipeline orchestration, and OAuth2 REST integration at 100-plus sources
  • Five frameworks governing how data is translated, modeled, layered with business logic, and handed off
  • AI-ready by design. Any AI platform is limited by the structure of the data underneath it

Sales

Closed close to $1M in technology sales across analytics platforms, custom development, and consulting engagements

  • Won and scoped multi-year enterprise contracts directly with executive decision-makers across collegiate athletics, defense and aerospace, and financial services
  • Power Apps for custom business applications and Power Automate for workflow automation and process execution
  • Translate technical capability into commercial terms leadership can approve, then price and structure the engagement

Leadership

I have led people in environments where accountability carried real financial and mission consequences.

  • Led 100-plus soldiers as a Field Artillery Captain, accountable for $30M in government property
  • Directed cross-functional delivery across engineers, analysts, contractors, and designers
  • Build systems that outlive the builder, documented and handed off so they do not depend on me
Experience

Career Highlights

sports_football

Recon Sports

Founder & Lead Analytics Engineer | 2018 - Present

  • Founded in 2018 while on active duty and grew it into a practice serving high school and collegiate athletics
  • Architected a Fabric-native platform integrating 100-plus sources into one governed, institution-owned environment supporting 40 to 60 daily users against hundreds of millions of records
  • Directed cross-functional delivery across engineers, analysts, interns, contractors, and designers—solutions used by 1,000+ users
  • Established repeatable frameworks that replaced fragmented analysis with structured operational intelligence for leadership
https://reconsports.com/
analytics

3Cloud Solutions

Senior Advanced Analytics Consultant | Apr 2026 - Present

  • Deliver enterprise BI and analytics consulting on Microsoft Fabric and Power BI for clients across multiple industries
  • Designed semantic model architecture and composite model security for a Fabric and Power BI Embedded migration off a legacy enterprise application
  • Guide clients through licensing strategy, requirements gathering, and knowledge transfer for long-term platform adoption
https://3cloudsolutions.com/
rocket_launch

Fivex Labs

Advisor, Business Development & Revenue Growth | Jan 2025 - Jan 2026

  • Serve as the U.S.-facing business development lead for a full-service development agency spanning web, mobile, cloud, and data
  • Position solutions at the executive level and scope engagements before handoff to delivery
  • Elevate the firm's North American presence through structured positioning and disciplined deal execution
https://www.fivexlabs.com/
military_tech

United States Army

Field Artillery Captain | 2018 - 2023

  • Led 50+ personnel across multiple leadership roles while managing $100M+ in government assets
  • Unified personnel, logistics, and vehicle maintenance data for real-time operational visibility and resource oversight
  • Modernized legacy admin workflows into governed, traceable digital systems aligned with audit and risk standards
10th Mountain Division
school

West Point

B.S. Systems Engineering & Systems Management | 2014 - 2018

  • Systems engineering curriculum centered on structured problem solving, systems design, and decision modeling
  • Big Data capstone analyzing large-scale training and performance datasets for evaluation and decision frameworks
  • Third-generation graduate, GOAT Award recipient, five-time varsity captain, Division I football
Alumni: Class of 2018
Newsletter

Latest articles

Short-form writing on case studies, methodologies, leadership, and technology.

All newsletters
Case Study

Building a Living Financial System for Real-Time Cash Flow and Forecasting

Many accounting systems capture financial data effectively but fall short in delivering real-time insight and forward-looking visibility. This case study highlights how integrating Xero with a custom reporting and projection system transformed static financial reporting into a living, continuously updating decision framework, enabling leadership to manage seasonal cash flow, align budgets with actuals, and make faster, more informed financial decisions.

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Case Study

Executive Labor & Program Intelligence Framework

A defense-sector aerospace organization managing multiple upgrade initiatives had no shortage of data. Their ERP systems and internal databases captured everything from labor allocation and cost attribution to program progression across departments and workforce classifications. The problem was not access to information, it was the ability to use it effectively. Reporting required manual extraction, reconciliation, and spreadsheet consolidation across multiple systems, which slowed decision-making and absorbed a significant amount of executive time. Leadership was spending more time assembling reports than actually using them to drive outcomes.

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Case Study

College Football Decision Advantage System

A College Football Playoff program operated like a complex, high-performing organization, with each department, including performance, medical, recruiting, academics, scouting, and operations, running its own systems and processes. Each department held valuable data, but that information lived in isolation. The result was a familiar problem: a large volume of data, but little cohesion. Every major decision required manual coordination, and leadership often had to piece together fragmented reports instead of working from a unified view of the program.

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Leadership

“Do Not Mistake Activity with Achievement” - Jeff Monken

It is easy, and very common, to treat activity and achievement as the same thing. While activity is more than most people are willing to do, it is not on the same level as achievement. Achievement is the successful execution of a desired result above a standard. Activity, on the other hand, is simply action. Movement. Effort.

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Collaborators & clients

Trusted by industry leaders

“Danny's ability to synthesize complex data requirements into actionable architectural roadmaps is unparalleled. He thinks three steps ahead of the industry.”

CEO & PresidentLST Marketing

“A systems-first mindset and exceptional follow-through. He has been instrumental in our digital transformation journey.”

VP of OperationsUniversity of Tennessee

“Precision is the only word for Danny. His work on athlete telemetry has changed how we view player value and performance longevity.”

Chief Strategic OfficerSteinberg Sports & Entertainment
EXCELLENCE

Continue the conversation

Ready to discuss architecture, leadership, or a specific initiative? Reach out through the contact page.